When Clif Family initially approached Noise 13 to reimagine their food packaging and brand their new subscription service, it set the stage for a broader collaboration. Recognizing the need for consistency across their expanding product line and digital presence, they partnered with us again to overhaul their website and shopping experience.

Our approach centered around creating a modern, user-friendly digital experience. We infused the website with bright, appetizing colors, organic illustrations, and new product and lifestyle photography to inject new life into their visual assets. The new guidelines ensured a brighter, more approachable style reflective of their brand evolution. We streamlined navigation and improved the overall flow, ensuring a faster and more fluid shopping experience. The new design system ensured a cohesive look and feel across all digital and physical touchpoints, from retail shelves to online storefronts.

The revitalized website not only boosted Clif Family’s sales and user retention but also reinforced their brand’s vibrant, adventurous spirit. The modernized digital identity seamlessly integrated their diverse offerings, providing customers with an intuitive and engaging experience. This project exemplified the power of collaborative partnership and shared principles, resulting in a bold, beautiful expression of Clif Family’s BCorp values and California roots.

Compared to the previous website, key performance metrics saw substantial improvements:
70% increase in users: More people visited the site, indicating greater reach and appeal.
89% increase in sessions: Users returned more frequently, showing improved engagement.
84% increase in engaged sessions: Users spent more time interacting with the site, reflecting a more engaging experience.
17.5% increase in total revenue: Enhanced user experience and interface directly contributed to higher sales.
188% increase from direct users: A significant boost in direct traffic indicated stronger brand loyalty and recognition.

CCO: Dava Guthmiller
Creative Director: André Carnevale
Designers: Elaine Chaw, Xiaoxiao Ma
Product Photography: Erin Scott
Food Stylist: Lillian Kang​​​​​​​